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Tiffany Cheng sits on the Associate Board as our Marketing Chairperson for Global Orphan Prevention. By day, she’s a delivery engineer for RingCentral and in her freetime, she’s helping guide the marketing efforts at the charity; from the newsletter creation and social media initiatives, to managing a team of volunteers who help run the website and digital storytelling. We wanted to sit down with Tiffany to find out what makes her tick.
What do people often thank you for?
People often thank me for allowing them to feel like they can be themselves.
What do you see as your place or purpose in life? How did you come to that conclusion?
I believe that my purpose in life is to observe, learn, and nurture. I meet so many different types of people every day and they each have their own unique story. Getting to know these individuals (their struggles, hopes and dreams) and finding ways to help them be the best version of themselves helps me learn a bit more about myself. It’s a win-win!
What’s your favorite aspect about being involved with GlobalOP? And what are your current or former duties?
My favorite aspect about being involved with GlobalOP is the collective drive of the group. The genuine desire to help these people who would otherwise not have a voice. Each person brings something unique to the table and is passionate about what they do. My current duties as marketing chairperson include directing efforts within the marketing committee to establishing organization marketing, branding and communication plans.
If Global Orphan Prevention were to be on the cover of your favorite magazine in five years, what would the story be about?
The story would be about how our fifth year has seen our efforts have brought awareness and inspired programs around the world.
What do you feel have been the important successes in your life? The frustrations?
The most important success was making the decision to take care of myself first, both mentally and physically. By putting myself first for a while, I was able to become whole and, in turn, have the desire, energy, time and financial ability to then help others. The most important frustration was feeling like I had not done enough with what I had. My parents grew up during a horrific time in a third-world country and came to the United States with so little, yet they became small-business owners, made contributions to their religious community, and returned to their home country to help where they could.
What would be your advice to younger generations about learning about causes, getting involved, and doing something about it?
My advice to the younger generation would be to do some research. It’s easy to get lost in the whirlwind that is life. Sometimes we try to distract ourselves with hours of binge-watching, scrolling, liking, posting, etc. Try and take some of this time and seek awareness about current issues that are outside of your comfort zone. It takes one email to make that connection that can lead to a greater change.
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